CASE STUDY
Streamlined discovery-to-booking experience that helps travelers plan complete Bali trips without switching apps.
OVERVIEW
This mobile app addresses a common pain point in travel planning: the friction of juggling multiple platforms to discover attractions, read reviews, plan itineraries, and book tours. I designed a unified experience that brings all these touchpoints together in a visually engaging, mobile-first interface.
Designed for tour operators and travel agencies who want to reduce booking abandonment by making the entire journey — from inspiration to confirmation — seamless and delightful.
DESIGN DECISIONS
Users explore attractions geographically instead of scrolling endless lists. Spatial context helps travelers understand proximity and plan efficient routes.
Organized complex info — price, inclusions, itinerary, guides — into digestible chunks with clear visual hierarchy. Decisions in under 10 seconds.
Multi-day trip planning becomes a timeline view with day-by-day activities. Users see their entire trip at a glance, reducing cognitive load.
Large, immersive photos create emotional connection. Images aren't decorative — they're decision drivers that help users envision their experience.
Featured guide profiles with photos, ratings, and languages to build credibility. Instant messaging answers questions before booking.
Reduced checkout to one tap with clear pricing, instant confirmation messaging, and real-time availability updates.
DELIVERABLES
A complete design system and high-fidelity prototype covering the full user journey — from inspiration to booking confirmation.
CHALLENGES
Tour pages typically cram pricing, schedules, inclusions, reviews, and guides into one overwhelming screen. I broke this into scannable sections with progressive disclosure — users see what matters first, then dive deeper.
Planning a 3-day trip means coordinating locations, timing, and activities across multiple bookings. A timeline view shows the full itinerary at a glance, with weather forecasts and navigation built in.
Booking experiences with strangers requires trust. Guide profiles with photos, experience, languages, and ratings — plus instant messaging — let users ask questions before committing.
Most travelers research on mobile but book on desktop due to friction. Thumb-friendly interactions, large touch targets, and one-tap booking close the mobile conversion gap.
PROCESS
1
Mapped the complete user journey from inspiration to post-trip, identifying key friction points and opportunities.
2
Designed screens as part of a cohesive flow, ensuring each step naturally leads to the next without cognitive jumps.
3
Balanced emotion-driven imagery with clean layouts and clear CTAs, validating decisions with potential users.
USER FLOW
Each screen is designed to reduce friction and build confidence toward the booking decision.
Explore attractions through an interactive map or curated collections, filtered by location, price, and activity type.
Detailed tour pages with inclusions, itinerary, guide profiles, and authentic reviews to support informed decisions.
Multi-day trip planning with timeline view, weather forecasts, and optimized routing between activities.
One-tap booking with saved payment methods, instant confirmation, and digital tickets delivered immediately.
KEY SCREENS
Home & Discovery
Large hero imagery, trending destinations, personalized recommendations, and quick access to saved trips.
Interactive Map
Real-time map with attraction pins, radius filters, and cluster views. Tap pins for quick previews.
Tour Detail Page
Rich media gallery, expandable itinerary, guide bios with messaging, pricing breakdown, and booking CTA.
Itinerary Builder
Visual timeline with day-by-day activities, drag-and-drop reordering, conflict highlights, and navigation.
Guide Profiles
Photos, experience level, languages, ratings, and direct messaging — trust built before booking.
