CASE STUDY
Reimagining Indonesia's largest cinema chain mobile experience with modern UI patterns and streamlined ticket booking.
OVERVIEW
Cinema XXI is Indonesia's largest cinema chain, but their mobile app felt outdated compared to modern entertainment platforms. The existing booking flow required too many steps, the movie discovery experience was generic, and the seat selection interface was confusing on smaller screens.
I redesigned the complete mobile experience with a focus on three key areas: intuitive movie discovery, streamlined booking, and an engaging seat selection experience.
DESIGN APPROACH
Replaced text-heavy lists with immersive movie cards featuring trailers, ratings, and genre tags. Users can swipe through Now Showing and Coming Soon with rich visual previews.
Reduced the booking process from 7 steps to 3: Choose showtime → Select seats → Pay. Each step fits on one screen with no scrolling required.
Zoomable seat map with pinch-to-zoom, color-coded availability, and smart seat suggestions based on group size. Screen position preview shows viewing angle.
Horizontal date picker with real-time availability indicators. Showtimes grouped by cinema location with distance, format (2D/3D/IMAX), and price visibility.
QR-code based entry with wallet integration. Includes movie details, seat info, and cinema directions — everything needed at a glance.
KEY SCREENS
Home Screen
Movie Detail
Seat Selection
